The skills necessary to do good PR and marketing are learned. There’s no need to be a “born” speaker or seller in order to be successful. At Farrell Kramer Communications, we can teach you what you need to know.
Training sessions can be held in person or electronically, using the latest technology.
Media Training
Oftentimes, the immediate object of a PR pitch is to set up an interview. For print publications, this can be over the phone. For broadcast, you often need to be in the studio.
Initially, this can seem intimidating, but it need not be. We have taught many executives how to conduct themselves in interviews for television, radio and print publications. For broadcast, oftentimes we will use video or audio recording to assess performance and demonstrate areas for improvement. All our training is non-judgmental, designed to help you improve and be successful.
Presentation Training
Speaking in front of large groups is similar to media interviews in some ways … but different in others. Where do you look? How do you stand at the podium? How should you use your slides? We’ll work with you to take the mystery out of public speaking and help you give great presentations that advance your business objectives.
Webinars
Need training for your staff in particular areas? We can produce custom webinars to explain all aspects of PR and social media. Want your staff to start posting on Twitter about your company? We can explain the ins and outs of that service.
Same thing for Facebook, blogs, podcasts, etc. Webinars are quick and cost-efficient ways to provide training and information for large groups at once.