The online press release has taken another big step forward.

PRWeb has launched a new feature allowing customers to embed video in their press releases. In Episode 21 -- Press Release Video, I talk to Jiyan Wei, the PRWeb Product Manager at Vocus, about this service.

Called Feature Video, it allows a user to upload video to one of several online video services, including YouTube, and then embed it in the press release, where it can be played with a mouse click. This is a great way to publicize viral video and a clever approach to making releases more interesting.