episode 21 -- press release video
Submitted by farrell kramer on Wed, 06/13/2007 - 1:10pm.The online press release has taken another big step forward.
PRWeb has launched a new feature allowing customers to embed video in their press releases. In Episode 21 -- Press Release Video, I talk to Jiyan Wei, the PRWeb Product Manager at Vocus, about this service.
Called Feature Video, it allows a user to upload video to one of several online video services, including YouTube, and then embed it in the press release, where it can be played with a mouse click. This is a great way to publicize viral video and a clever approach to making releases more interesting.
Episode 10 -- Sold! The Modern Press Release
Submitted by farrell kramer on Mon, 08/14/2006 - 2:00am.The growing importance of the press release has been hard to miss by those active in the communications world.
Press releases can now be distributed online with multimedia file attachments, optimized for today's all-important search engines, and made available with tagging, trackbacks and a variety of other Web 2.0 features. The recent $28 million acquisition of online press release distributor PRWeb by Vocus, Inc., a PR software provider, underscores the importance of the modern press release in the overall marketing and communications mix.
In Episode 10 -- Sold! The Modern Press Release, the heads of both companies, PRWeb Founder and President David McInnis and Vocus President and CEO Rick Rudman, talk to us about the transaction, why they did it, and what to expect from them down the road.
Episode 5 -- Whose Press Release Is It Anyway?
Submitted by farrell kramer on Thu, 06/01/2006 - 2:00am.Press releases have taken on a life of their own.
When I began in the news business, press releases were simply meant for the press. If a reporter decided to write about the release, then it was a success. If not, that was pretty much the end of it. No more. Today, press releases can be accessed online through Web sites and search engines. They can be e-mailed, put onto RSS feeds and complemented with podcasts. Just name it.
The real question for communicators is this: What is the proper audience for the press release today? Episode 5 -- Whose Press Release Is It Anyway? seeks to answer this question. Our guest is Mick Jolly (3rd from top), Executive Vice President of PRWeb, an online press release service specializing in direct-to-consumer distribution.
