Episode 7 -- Journalism and Marketing
Submitted by farrell kramer on Thu, 06/29/2006 - 2:00am.Journalism and marketing are vastly different disciplines with strikingly different aims. Journalists want to inform; marketers want to convince.
Yet, as the Internet and the new technologies it has spawned continue to advance, it is becoming increasingly difficult to differentiate between the converging worlds of the journalist and the marketer. Episode 7 -- Journalism and Marketing examines this issue from an academic perspective.
Our guest for this episode is John Lavine, Dean of Northwestern University's Medill School of Journalism. Lavine is grappling with this challenge as he works to modernize journalism and marketing education at Medill.
Episode 3 -- Dateline Iraq
Submitted by farrell kramer on Thu, 05/04/2006 - 2:00am.It's no secret that covering the current situation in Iraq is a dangerous and difficult task. It takes an especially skilled and dedicated reporter to pull it off.
John Hendren, who covers the Pentagon for National Public Radio, talks with us about the challenges of this particular corner of journalism, ranging from sand and heat to car bombs and kidnapping. He is our guest for Episode 3 -- Dateline Iraq, which examines the rigors and reality of covering the ongoing story of U.S. involvement in Iraq.
An award-winning reporter with substantial experience, Hendren joined NPR in November 2005, following four years as a reporter for the Los Angeles Times, where he also covered the military. To view his full bio, click here.









