When I heard about The Washington Post's decision to allow comments on all of its online news stories, I was taken aback.

During my career as a journalist, we were just getting comfortable with the idea of reporters' e-mail addresses being offered to readers. Broadly allowing comments on news stories raises the bar much higher, creating real conversations with readers and raising fascinating possibilities for communicators.

In Episode 14 -- Opening the Newspaper, Jim Brady, Executive Editor of washingtonpost.com, shares some of his thinking about reader comments in a very interesting interview.

Enjoy the podcast!