Blogging has become a major force in the media world. However, in the corporate arena it continues to be viewed with caution.

Despite the power of blogs to let companies conduct an interactive conversation with customers, investors and other important audiences, many organizations have held back.

In Episode 11 -- To Blog? our guest, John Elsasser, Editor in Chief of The Public Relations Strategist, talks with us about why some companies are reticent to blog and how they should think about entering the blogosphere. Our discussion builds upon the reporting behind the quarterly's Summer 2006 issue: BLOGS The Evolution Continues: Should You Join the Conversation?

Enjoy the podcast!

Investor relations has undergone dramatic change in recent years, and the jury remains out over whether this has all been for the better. 

Rules designed to level the playing field have in some ways backfired, driving public companies to disclose less and become somewhat inaccessible.  Episode 6 -- Great Expectations looks at the current state of public company communications and attempts to draw some conclusions. 

Our guest is J. Armand Musey, President of the investment bank Near Earth LLC.  Armand takes on this provocative topic, explaining, for example, that it is more difficult today to get a true sense for a company’s management team now that most communications have become scripted and subject to legal review. 

Working with reporters is never an easy matter for communicators.

There's always a natural tension between journalists and PR/IR folks.  The communicators want their messages to get across, and reporters don't want to be spun.  Mistakes can be costly. 

Episode 4 -- Don't Do This: The Biggest Mistakes You Can Make with Reporters is designed to address this directly.  The discussion centers around a list I created of the biggest mistakes communicators can make with reporters.  You can find the list here, on FKCBlog. 

It's too easy to get lost in the weeds.

Corporate communications is a complex enterprise and often we work so hard to get the best interview or write the best press release that we lose sight of the big picture.

Episode 2 of Talking Communications with Farrell Kramer is dedicated to just that issue.  Our guest, Monique Skruzny, Founder and President of Next Stage Partner now a Partner at MBS Value Partners, discusses how to develop good communications programs that truly enhance the businesses they are designed to support.

Monique is a talented executive who has held both operating and communications posts throughout her career.  She's raised money for and founded her own dot-com, served in the demanding roles of CFO and COO, run investor relations and public affairs for a Nasdaq-listed company, and served as an investment banker.