The sale of a business is something that is usually done in private, with communications typically beginning when the transaction is ready to be announced.

With the advent and advances of Web 2.0, however, there's ample room to experiment with new approaches. Ryan Carson, Director of Carson Systems, is doing just that. Ryan's company is in the midst of selling DropSend, a Web application that allows individuals and businesses to send large files via e-mail. To communicate that fact, Ryan decided to cover the sale via blog, posting on everything from the sale announcement to financial/operating metrics and negotiations.

As my first guest of 2007, Ryan discusses just why he decided to provide this blog's-eye-view of the sale process and how it has fared. Episode 18 -- Selling a Business Via Blog provides a fascinating look at a new, very transparent approach to financial communications. Enjoy the podcast!

Links:

• Ryan first began posting about the DropSend sale on his Bare Naked App blog and then moved the discussion to a new blog, Carsonified!.
• I also promised a link to the Social Media 2007 conference, where I'll be speaking on Jan. 31 on the topic, POD-ERGIZE Your PR!