PR and Marketing Services

Public relations and marketing have become very much the same thing today, with so much crossover that it’s almost impossible to view the two separately. Farrell Kramer Communications believes the best approach to both begins by developing great stories built on well-developed ideas. Then, it’s simply a matter of getting the word out.

Media relations:

Working with the media has always been the bread and butter of PR. The key is dealing with overworked reporters in a way that helps them do their jobs, get their stories and move on. Our staff has substantial experience working with reporters — with some actually having been journalists — so we know exactly what they need.

We use the latest database tools to keep on top of the constant turnover in the reporting ranks and pride ourselves as being good partners to the journalists we work with every day.

Message development:

Messaging has changed substantially in recent years, with the top-down rigid messaging companies and politicians have used for decades now sounding tired and dated. The need to appeal to everyone from traditional reporters to bloggers, podcasters and social network participants means messaging today needs to be fresh, honest and clear.

We can work with you to develop great messages that reflects your ideas but present them in a way that will be met with the best possible response. Sometimes, messaging needs to be specifically targeted to a particular audience. We can work with you to accomplish this as well.

Social media strategy and implementation:

Social media is the brave new world for communicators of all sorts. For many, it’s a confusing and intimidating universe filled with many new modes of communication from blogging and podcasting to Facebook and Twitter. The good news is lack of familiarity is the main culprit here. The better news is we can be your guide.

We’ll help explain what all these channels are, how they can be used and which would be optimal for your particular needs. Then, we’ll work with you to develop a strategy. Then, we’ll help you to implement it.

Social media is perhaps the most powerful set of tools in your communications arsenal. Farrell Kramer Communications can show you how to use them.

Campaign creation:

Neither PR nor marketing efforts can afford to be purely tactical. They must be designed around a central strategy, one that has been well-researched and reflects a company’s overall business plan.

We will work with you to plan out your efforts in a strategic way, creating a campaign that builds logically from one tactic to the next, one idea to the next. Our campaigns will include multiple distribution channels, integrated messaging and, of course, be based firmly on a core set of ideas that drive the entire strategy.

Financial communications:

When public companies need to communicate with their stakeholders or closely watched private companies discuss transactions or other financial deals, the stakes are high. Disclosure regulations need to be followed. And a deep understanding of the implications of the planned communication must have been developed.

Farrell Kramer Communications can help in all these areas. We can help you work through earnings announcements, mergers and acquisitions and other transactional communications. We are highly experienced in this area.