Here's the second botched internal communications post of the week. In this case, it's a PR firm that's at the center of it.

The story begins with a blog post by Fred Vogelstein, a Wired magazine contributing editor:

Microsoft Sends Secret Dossier on Reporter, to Reporter

Imagine being asked one day, "Would you like to see your FBI file?" You'd say "Yes," right? But then ask yourself a different question: "How will it make you feel to know all that information?"

I recently got about as close as one can get to this experience. While reporting a story on Microsoft's video blogging initiative -- something called Channel 9 -- the dossier that Microsoft and its outside public relations agency Waggener Edstrom keeps on me accidentally ended up in my email inbox.