Reporters are embracing a new tool to put their stories together: The Tweet

A study has found that 70 percent of journalists are using Twitter to assist in reporting, according to a post on Journalistics. That's up from just 41 percent last year.

A big part of this shift has to revolve around journalists having less help to do their jobs, while being required to produce more content across various formats in near real-time. Journalists have no choice but to use these tools to find sources fast – and in some instances – crowdsource suggestions, tips and interviews.

For communicators the implications of this are obvious: Posting on Twitter can lead directly to reporters. And isn't that worth it's weight in gold...

Reposted from Unpolished Thoughts

Absurd. Ridiculous. Totally nuts.

How on Earth, you might ask, can a Tweet be too long? By definition, Tweets are limited to 140 characters. Isn't that about the length of a single, longish sentence?

Well ... yes. Tweets are limited to 140 characters. But my point is this: 140 is too long!

At issue is the sought-after RT, or retweet, through which an individual Tweet can begin to go viral in the Twitter community. A retweet can bring fame to an account with just a handful of followers. It can bestow prestige and credibility. It is Nirvana for Tweets.

Reposted from Unpolished Thoughts

Film and literature tell us that the most powerful love is the bond that strikes out of nowhere. A bolt of lightning.  Ka-Pow!  And they lived happily ever after...

This is my second Posterous (I use the first for iPhone photos).  And after a few weeks I've concluded that Posterous is the perfect companion for Twitter.  Like Adam and Eve.  Bogey and Bacall.  Sid and Nancy.  Eh ... well, you get the idea.