A Chicago Tribune piece that talks about USA Today's upcoming 25th anniversary makes a point all communicators should think about -- particularly in today's challenging environment.

Recall, when it first came out, USA Today was derided as "McPaper" for putting out very short stories that couldn't possibly be substantive...

Here's the beef:

I posted the following this morning on my NewsNosh blog. I think it's relevant here as well:

There's an interesting story in USA Today asking Internet entrepreneurs what suggestions they might have for the newspaper industry.