save your money on expensive press releases
Submitted by farrell kramer on Thu, 11/01/2007 - 4:03pm.How much should you spend on a press release? A lot less than you might think.
According to the 2007 Journalist Survey on Media Relations Practices I posted on yesterday, reporters in overwhelming numbers prefer to get their news from us via email -- not the big newswires.
That's right.
- Nearly 8 out of 10 (77.9%) surveyed said they prefer to receive their news "via press releases sent to me by email."
- Another 4.5% chose "official alerts sent to me from a corporate online newsroom" ... which, of course, come via email.
- And, hold your breath, just 7.6% wanted their news "via commercial newswires (such as PR Newswire or BusinessWire).
reporters using rss, blogs, social media to work on stories
Submitted by farrell kramer on Wed, 10/31/2007 - 9:31am.Logically, it had to be true. A new survey on reporters' online activities shows that our efforts in the new media space are indeed reaching reporters in healthy numbers.
According to the study by Bulldog Reporter and TEK Group, called the 2007 Journalist Survey on Media Relations Practices:
- 16% of journalists subscribe to 5 or more RSS feeds
- more than a quarter of journalists regularly read 5 or more blogs
- nearly 70% follow at least one blog
Here are some additional details, as reported by A Feed is Born:
