I've talked often on this blog about the importance of the online medium to communicators. Clearly, one aspect of this is the visibility of the sites hosting the press releases, podcasts and blog posts we all want to disseminate.

I came across a neat tool to analyze site visibility to search engines (Search Engine Optimization, or SEO) in a post on Steve Rubel's fine Micro Persuasion blog.

It's called ToolUrl.

Steve writes:

Press releases have taken on a life of their own.  They can be posted on the Internet, e-mailed, included in blog entries, complemented with podcasts, put out on RSS feeds and more...

We've talked about this before.  But an announcement today from PRWeb highlights just how far the press release has come.

PRWeb, an online press release distributor, is making available to its clients a new search engine optimization tool -- a wizard that will let communicators analyze their releases to see how they will score with search engines like Google and Yahoo!  Here's how PRWeb describes it: