The sale of a business is something that is usually done in private, with communications typically beginning when the transaction is ready to be announced. With the advent and advances of Web 2.0, however, there's ample room to experiment with new approaches.

In the most recent episode of my Talking Communications with Farrell Kramer podcast, I talk to Ryan Carson, Director of Carson Systems, who is doing just that. Ryan's company is in the midst of selling DropSend, a Web application that allows individuals and businesses to send large files via e-mail. To communicate that fact, Ryan decided to cover the sale via blog, posting on everything from the sale announcement to financial/operating metrics and negotiations.