I wanted to share a story I just had published in the February issue of PR Tactics titled "Blog basics: Writing online is much easier -- and enjoyable -- than you might imagine."

In it, I address the concern of many businesspeople that blogging sounds like a great idea ... but they're worried about the writing process. Here's an except:

The point these folks are missing is that blog posts are not newspaper articles, magazine pieces or essays. Blogging is its own medium, less demanding in terms of the written word, yet perhaps more powerful in the conversations it can create. It's worth examining the differences.

You can read the whole story here (PDF).