snail mail is not dead
Submitted by sharon bially on Mon, 06/11/2007 - 3:46pm.If you're convinced that new technologies are not only transforming communications but are also well on their way to rendering paper completely obsolete, consider this:
A new survey conducted for by Pitney Bowes by International Communications Research (ICR) shows that for some purposes, consumers still prefer snail mail.
Among the survey's findings:
- A large majority (73%) of consumers would rather receive new product announcements or offers from companies they do business with by mail. Only 18% prefer email.








