Pitney Bowes

snail mail is not dead

If you're convinced that new technologies are not only transforming communications but are also well on their way to rendering paper completely obsolete, consider this:

A new survey conducted for by Pitney Bowes by International Communications Research (ICR) shows that for some purposes, consumers still prefer snail mail.

Among the survey's findings:

  • A large majority (73%) of consumers would rather receive new product announcements or offers from companies they do business with by mail. Only 18% prefer email.
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