The Power of the Press Release -- Part 2
Submitted by farrell kramer on Mon, 07/17/2006 - 9:01pm.On June 19, I posted about a new research report showing that the press release had become the No. 1 information source for knowledge workers, surpassing trade journals.
There's more to say on the subject.
My Talking Communications with Farrell Kramer podcast explores this issue in greater detail in an interview with Roger Strouse, Vice President and Lead Analyst for Outsell, the research firm that conducted the research. You can listen by clicking on Episode 8 -- The Rise of the Press Release.
The Power of the Press Release
Submitted by farrell kramer on Mon, 06/19/2006 - 10:04am.As a distribution mechanism, it's been my belief that the press release has made serious gains in recent years.
Now, a report from the research firm Outsell, cited in InformationWeek, confirms this. The trade magazine reported the following:
"The real headliner in this is that the most used content type among knowledge workers for business purposes has switched to press releases," says Outsell VP and analyst Roger Strouse. Until recently, he says, trade journals had occupied the top spot.
The Outsell report is based on surveys of 7,000 knowledge workers taken from 2004 to the present, InformationWeek reported. It continued:
