It's been hard to avoid the woes of JetBlue.

After last week's snow and ice storm left passengers stranded in New York -- some stuck on planes for many hours -- the airline has been battered again and again. With each passing day, stranded passengers seemed to grow angrier, and the airline's reputation seemed to be sinking further.

Then, JetBlue posted a video on YouTube. In it, CEO David Neeleman told the world what happened and what he was doing about it. This was not a typical, highly polished corporate video. Neeleman wore an open shirt, stumbled here and there on his scripting, and seemed ... authentic.

Take a look.