Here's the second botched internal communications post of the week. In this case, it's a PR firm that's at the center of it.

The story begins with a blog post by Fred Vogelstein, a Wired magazine contributing editor:

Microsoft Sends Secret Dossier on Reporter, to Reporter

Imagine being asked one day, "Would you like to see your FBI file?" You'd say "Yes," right? But then ask yourself a different question: "How will it make you feel to know all that information?"

I recently got about as close as one can get to this experience. While reporting a story on Microsoft's video blogging initiative -- something called Channel 9 -- the dossier that Microsoft and its outside public relations agency Waggener Edstrom keeps on me accidentally ended up in my email inbox.

Internal communications should be kept internal. This seems obvious, but so often when internal documents leak out they look silly -- or worse -- when taken out of their proper context.

Valleywag recently posted on an internal AOL slide presentation for a new service the online company launched.