While outlets for business news keep on shrinking, at least one medium seems to be on the rise: cable TV.

The Fox Business network is busily preparing for an Oct. 15 launch, and by the looks of its website the network is shooting for slick. The site opens with a short web promo put out there to stoke our interest.

Here's Dealbreaker's take on the Fox Business site:

It’s short of business content but has a crisp look, and none of the busy-ness that makes CNBC.com look so cluttered. They’re also clearly playing up the glamour shots of the network's hotties, such as reporters Jenna Lee and Shibani Joshi.