It has struck me that the key to understanding the value of blogs and podcasts is comfort with RSS feeds.  Unfortunately, relatively few of us have reached this point.

That doesn't, however, mean it isn't worth the effort.  As communicators, we need to be on the cutting edge of this trend.

Google has just rolled out a new feedreader that may be the best out there.  It is free, easy to use -- and it makes following feeds a pleasure.  It can handle both blog feeds and podcasts, embedding a player right into the feedreader.  It looks like this: