Broadband adoption soared 59% during the 12 months through March 2006 among middle- and working-class households, according to a recent AP report I saw on Yahoo! News.

This strongly suggests to me that the great growth we have seen in podcasting, blogging and RSS will continue for some time and that these media formats have a good chance of becoming mainstream channels. 

For those of us using these distribution methods to complement our PR efforts, it seems clear we're on the right track!  The AP story explained: