FKC Launches Inbound Marketing Services
Farrell Kramer Communications is pleased to announce the launch of a full suite of Inbound Marketing services, which can turn your website into a lead -- and customer -- generating machine.
Why Inbound Marketing?
Ever wonder how some companies' websites consistently generate tons of traffic, which is converted into leads and, eventually, customers?
Ever look at your own website and wonder why it just sits there, like a billboard on the side of a deserted highway?
The secret to many successful corporate websites is Inbound Marketing, a system that uses the creation of compelling content in a systematic way to drive the right kind of traffic and convert it into leads and customers.
How Do Inbound Marketing Services Work?
Inbound Marketing is a 4-step process. It works as follows:
- Step 1: Generate Traffic. New, compelling content is created on the website and made accessible via search engine optimization (SEO) and blogging. It is promoted in a variety of ways.
- Step 2: Convert Traffic into Leads. Website visitors come across free offers, such as eBooks and whitepapers, appealing to them specifically. They enter contact information in order to download the free content, converting them into leads.
- Step 3: Nurture Leads to Become Customers. Once leads are in they system, they are put into automated lead nuturing campaigns, receiving periodic emails with additional useful information. Once sufficiently engaged, they can be approached as potential customers.
- Step 4: Analyze the Process. All sources of site traffic are captured and analyzed over time, helping to understand what is working and what is not.
As part of our Inbound Marketing services offering, Farrell Kramer Communications has become a certified partner agency of Hubspot, which provides the finest Inbound Marketing software we have seen. Hubspot software automates much of the Inbound Marketing process, making it more efficient and effective.
In fact, the blog you are reading now is powered by Hubspot software, as is the entirety of the Farrell Kramer Communications website.
Over time, we'll be blogging a lot more here about Inbound Marketing and how it can help you, in addition to the content we will continue to offer on Public Relations, social media and content creation. If you'd like to learn more about Inbound Marketing services in the meantime, please feel free to contact us.
