Journalism and Marketing
Journalism and marketing are vastly different disciplines with strikingly different aims.
Journalists want to inform; marketers want to convince. Yet, as the Internet and the new technologies it has spawned continue to advance, it is becoming increasingly difficult to differentiate between the converging worlds of the journalist and the marketer.
My podcast, Talking Communications with Farrell Kramer, deals with this issue in Episode 7 — Journalism and Marketing, which I've just posted. My guest is John Lavine, Dean of Northwestern University's Medill School of Journalism. Lavine is grappling with this challenge as he works to modernize journalism and marketing education at Medill.
I enjoyed conducting this interview enormously. If the topic is of interest, please feel free to listen by clicking here.