While outlets for business news keep on shrinking, at least one medium seems to be on the rise: cable TV.

The Fox Business network is busily preparing for an Oct. 15 launch, and by the looks of its website the network is shooting for slick. The site opens with a short web promo put out there to stoke our interest.

Here's Dealbreaker's take on the Fox Business site:

It’s short of business content but has a crisp look, and none of the busy-ness that makes CNBC.com look so cluttered. They’re also clearly playing up the glamour shots of the network's hotties, such as reporters Jenna Lee and Shibani Joshi.

It seems that reporters and anchors will also be blogging on the site. Lee makes a play for your hearts and minds by writing on her blog, “I don’t dread reporting any aspect of business news, except job cuts. It seems so easy to rattle off those numbers like a play-by-play and forget that the data represents individuals. Layoffs are a big deal, and I know about job cuts firsthand.”

If we get past the gloss, this is potentially quite significant for communicators. CNBC and Bloomberg Television pretty much have a lock on national, televised business news. So the addition of another player will create more opportunities for us to tell our stories.

And that can't be bad at all...

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