As newspapers struggle to survive in the Web 2.0 world, it's all too tempting for them to think of the blogosphere and other new media as the enemy.

This interesting post suggests newspapers should embrace these new mediums, and provides some concrete recommendations.

6. Reporters need to do more than write. The new world calls for a new skillset, and you and Mr. Notebook need to make some new friends, like Mr. Microphone and Mr. Point & Shoot.

7. Bloggers aren’t an uneducated lynch mob unconcerned by facts. They’re your readers and your neighbors and if you play your cards right, your sources and your community moderators. If you really play it right, bloggers are the leaders of your networked reporting projects. Get over the whole bloggers vs. journalists thing, which has been pretty much settled since long before you stopped calling it a “Web blog” in your stories.

The post itself is titled "10 obvious things about the future of newspapers you need to get through your head." It's well worth a read.

Technorati Tags: newspaper, journalism, web 2.0