interesting new use of a blog

Here's a use of blogging I'd never heard of before.

Bijan Sabet, general partner at Spark Capital, wrote a post on BijanBlog about a business presentation he'd received ... in the form of a blog.

That's right. Read on:

Since we started Spark, I've received business plans & presentations in a variety of formats - online demos, powerpoint, word docs, webex, online videos, games and even a cd-rom. I'm not a big fan of these types of presentations especially if it's early stage idea/company. I'd rather just talk in person and use the product (if available.)

But today I received my first business presentation in a wordpress blog.

Sabet provides an image of the blog's navbar with the following categories:

  • home
  • market
  • business model
  • execution
  • company
  • team

What a great idea! A blog offers numerous possibilities for a new business presentation and my mind is racing with ideas.

Obviously, there's linking from one piece of content -- internally and externally -- to another. There might be images, audio and video. Comments would create a conversation around the proposal. The blog could be password-protected to maintain privacy, yet updated as necessary.

I bet we'll see more of this. Theoretically, it is much more compelling than, say, a static PowerPoint.

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