Press releases have made great strides over past few years. The search engine optimized (SEO) release, for example, has become quite a big deal.

Now, Talking Communications with Farrell Kramer takes a look at the social media press release.

My guest in Episode 15 -- The Social Media Release is Todd Defren, Principal at SHIFT Communications and a pioneer in the social media press release.

The social media release is a specific format of press release designed to take advantage of social media bookmarking sites such as del.icio.us and a variety of other Web. 2.0 advances. It provides all the information an individual would need to fully understand the announcement -- including multimedia files and background materials -- whether for writing stories, posting to blogs or simply consuming the news.

Feel free to listen to my interview with Todd. It's an interesting and important primer on the social media release and what can be done with it.

If you'd like to take a look, SHIFT's template for the social media press release can be found here.

Technorati tags: press release, pr, defren, shift, podcast