When I first heard about The Washington Post's decision to allow comments on all of its online news stories, I was taken aback. Pleased. But surprised, nonetheless...

During my career as a journalist, we were just getting comfortable with the idea of reporters' e-mail addresses being offered to readers. Broadly allowing comments on news stories raises the bar much higher, creating real conversations with readers and raising fascinating possibilities for communicators.

In Episode 14 of Talking Communications with Farrell Kramer, which is titled Opening the Newspaper, my guest is Jim Brady, Executive Editor of washingtonpost.com. Jim shares some of his thinking about this decision to enable reader comments in a very interesting interview.

Feel free to listen.
Technorati tags: podcast, public relations, pr, washington post, comments