Podcasting just got another big boost ... this time, from the auto industry.

Apple announced today that it has partnered with GM, Ford and Mazda to make iPods compatible with their car stereo systems. I'd be happy to have such functionality myself, making podcasts an even better drive-time companion.

Here's what Apple had to say in its press release:

"We're delighted that Ford, General Motors and Mazda will support iPod connectivity in nearly all of their new models," said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. "Now more than 70 percent of 2007-model US automobiles will offer iPod integration, with General Motors alone making it available on all 56 of its models, representing millions of cars and trucks."

Ford and General Motors will feature iPod integration in the majority of their 2007 models in the US beginning later this year, while Mazda's entire global 2007 lineup of cars and SUVs will offer iPod connectivity. iPod offerings for Ford, General Motors and Mazda provide drivers with outstanding sound quality while charging the iPod, while conveniently storing the iPod in the glove compartment. Seamless iPod integration also allows drivers to use their car's multifunction controls to select their music using artist, album, playlist or shuffle songs, as well as to easily skip between tracks and playlists.

Personally, I hook my iPod up to my car stereo though the cassette deck (which is useful, since I haven't listened to a cassette in many years), but this isn't a great solution. Direct integration is clearly the best way to go.

For those of us in the communications business, this announcement clearly signals podcasting is in the fast lane. And there are few public relations efforts I can imagine that wouldn't benefit from having podcasting layered in.