Press releases. Blog posts. E-mail pitches. Podcast and conference call scripts. Speeches. PowerPoint presentations.

Writing is at the center of all the above -- and represents a critical skill for communicators, particularly now that the Internet era is solidly upon us. My podcast, Talking Communications with Farrell Kramer, examines the craft of writing in Episode 9 -- The Write Stuff, which has just been posted.

Mark Baker, a bestselling author and Senior Vice President at Robinson Lerer & Montgomery, talks on the podcast about how to write effectively for communications. He also assures us that good writing is hard work for even the most practiced professionals.

It's a worthwhile listen for anyone involved in communications.