I did a guest post today for Linda VandeVrede’s PR Strategy Blog about the value podcasting can bring to social networking.
Linda, as you may recall, was my guest on Episode 20 of Talking Communications with Farrell Kramer. She’s an accomplished author and expert on modern-day PR.
In the post, I talk about the way podcasting can fill the need for content created by the social media channels that link us all together today.
The explosion in Twitter and Facebook by communicators of all types has created a desperate need for compelling content. In today’s world, you’re only as exciting as your last tweet or status update. But a steady diet of retweets and promotional items can put your audience to sleep.
Podcasting solves this problem beautifully.
The read the rest, please visit Linda’s blog. There’s a lot of terrific content there.