Reporters are embracing a new tool to put their stories together: The Tweet
A study has found that 70 percent of journalists are using Twitter to assist in reporting, according to a post on Journalistics. That’s up from just 41 percent last year.
A big part of this shift has to revolve around journalists having less help to do their jobs, while being required to produce more content across various formats in near real-time. Journalists have no choice but to use these tools to find sources fast – and in some instances – crowdsource suggestions, tips and interviews.
For communicators the implications of this are obvious: Posting on Twitter can lead directly to reporters. And isn’t that worth it’s weight in gold…
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In my experience, more journalists are using Twitter to look for sources.
However, when I’m looking for sources in fields that have trade associations, I often go to the trade associations–and to people whom I know–first.
Twitter helped me find a source when I wrote a story on a topic that was new to me.