Facebook Is the New Social Network … for Business?

by Farrell Kramer on July 16, 2007

Facebook, the social network that once upon a time required a school email address to join, is becoming the communications app of the moment. And not just for young folks, either.

A lot of businesspeople, big-time bloggers and others are headed to Facebook. Why? Its open API — and the applications being developed for Facebook — are transforming it into a truly useful social network. Blogger Jeff Pulver says he’s migrating from LinkedIn to Facebook:

This morning I made the decision to focus all of my professional business social networking contacts to be on Facebook. That means that I am no longer going to accept new LinkedIn requests. After spending the past few months using Facebook, I no longer see the value of LinkedIn. Why use a static site where the fun stops at the profile when there is a wealth of opportunity for vibrant interaction between users and groups of users on Facebook? And since I come from the world where — œan introduction is an endorsement — I wasn’t all that helpful most of the time when someone was trying to use me to connect to someone else on LinkedIn.

I have to agree with Jeff here. I’ve always thought LinkedIn was only part social network. You can create a large group of connections. But then what? There’s no way to interact as a group. So it’s really just a fancy address book, like Plaxo.

MySpace on the other hand seems to have had its 15 minutes. All I ever get there anymore are spam friend requests.

The point for communicators? Facebook is where everyone seems to be headed — all the “eyeballs” — so we’d better all be there. In fact, Robert Scoble, a key tech blogger, recently said that PR pitches are best sent to him via his Facebook wall:

And now we have a new way for PR people to let me know about their apps. Write it on the wall please. Facebook: the new press release.

Well, gotta run. Time to check my Facebook…

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{ 8 comments… read them below or add one }

J Perez July 16, 2007 at 10:55 pm

Visit this great Entrepreneur Social Networking

http://www.biztoo.com

BizToo is a social networking site for entrepreneurs worldwide. BizToo is an online community that lets you meet new business contacts. It’s also an online business marketplace and social business networking site where you can ask and get business advice form global entrepreneurs. Also BizToo helps business reach new frontiers by increasing Social networks.

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Farrell Kramer July 16, 2007 at 11:36 pm

Looks interesting. I’ll check it out.

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daksh July 23, 2007 at 1:11 am

farrell,

yeah facebook and other similar apps. are the changing face of businesses. take my example i came to your website via one of the facebook groups on newmedia.

the power of Facebook and its potential is awesome :) we’ve to explore and maximize its benefits !

i was trying to get in touch with ya via skype although the contact page directed me to a submission form

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Farrell Kramer July 23, 2007 at 7:49 am

Facebook really is something special. I’m enjoying it more than any other network I belong to, and am meeting and reconnecting with great people.

FYI, I just sent you a Skype contact request, so you can find me there anytime.

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daksh July 23, 2007 at 10:51 am

Tx,

Just added ya.

Farrell, another aspect of socializing and networking with facebook is so many interesting blogs to be added to blogroll. Your blog is one such example would soon go up in my blogroll

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Sharon Bially August 6, 2007 at 11:56 am

Here’s another sign of Facebook’s evolution into a tool for making professional connections, from a Business Week article out today.

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Farrell Kramer August 6, 2007 at 12:24 pm

Interesting, Sharon.

Thanks for the heads up.

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johna December 27, 2009 at 3:31 pm

Very good article. I was recently blogging on The Netflix Prize, which deals with the quality of the recommendation. However, conclusions are drawn primarily off of user ratings. People don’t seem to bother rating on facebook, I know I don’t. I wonder what correlations exist there.

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