Clearly, the acquisition of online press release distributor PRWeb by Vocus, Inc. underscores the importance of the modern press release in today’s Web 2.0 world.
I discussed this in my Aug. 7 post when the transaction was announced. Now, my podcast, Talking Communications with Farrell Kramer, digs a bit deeper.
In Episode 10 — Sold! The Modern Press Release, the heads of both companies, PRWeb Founder and President David McInnis and Vocus President and CEO Rick Rudman, talk to us about the transaction, why they did it, and what to expect from them down the road.
It’s an interesting discussion and the first dual-interview episode of Talking Communications with Farrell Kramer.