We all know that some of the newer forms of communication — RSS feeds, blogs, podcasts — have generated a great deal of buzz. The question is, where are they going?
Will they grow to become a permanent piece of the marketing/PR mix, or will they fade away after the initial enthusiasm is gone?
In a post today, Church of the Customer Blog cites an AdAge report that describes expected marketing spend on various forms of new media. It shows they are getting serious attention from marketers — in the form of actual budget!
The study, 2006 Interactive Marketing & Media Fact Pack (this is a PDF), found that marketers are "definately spending on:"
- adding RSS feeds (40%)
- in-house blogs (35%)
- ads on third party blogs/blog networks (30%)
- video ads (27%)
- ads in RSS feeds (21%)
- mobile/wireless (20%)
- in-house podcasts (18%)
- sponsoring podcasts (14%)
- product placements in video games (10%)
The pretty clearly suggests that blogging, podcasting and RSS feeds will be around for some time. And considering the newness of these technologies, it seems to me that these numbers are actually pretty impressive.